What are keywords?

Discussion in 'Content Marketing' started by janna, Jul 7, 2017.

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  1. janna

    janna Moderator

    Keywords are the words most often used in search engines by people looking for information within your industry. Primary keywords are the most common keywords that cover the vague search terms, and secondary keywords are the ones that narrow down the appeal of your content. Keywords are not as powerful in content marketing as they used to be, but they are still extremely valuable in pay per click marketing programs.
     

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